With an ever-growing shift towards digital, it’s nice to see physical gift cards are still preferred over their online equivalent!

The latest report from the Gift Card & Voucher Association (GCVA) reveals physical gift cards remain the dominant form, accounting for 62.7% of all gift card sales.

Market share was up 1.5% during the second half of 2021 – a clear indication that people still prefer giving and receiving a physical gift card to open.

As the UK’s largest supplier of gift, loyalty and membership cards, we couldn’t agree more – and we’re confident the love for physical cards is here to stay in 2022 and beyond.

Need help maximising your gift card programme? Speak to Karen, Craig, Ajay, Ian, David, Paul or any other member of our friendly team.